SEO Services
What exactly is SEO?
Search Engine Optimization(SEO), refers to the optimization of your online content. This can help increase the quantity of quality traffic on your website related to the material you provide.
What helps a business increase traffic is how much preferable they are near Google. The better the content and choice of keywords, the more your web page will appear on search engines.
Can SEO benefit your business activities?
What’s the use of a website if it is not accessible to the audience? If you have an already existing website or are planning to build one, your first concern should be that people can easily find it. The story of honey and ants does not apply here; “Pour honey, ants will automatically be attracted towards it.” You need to notify the web that you exist and want help in making your potential audience reach out to you.
But how?
Well, here you might need to understand a little about the search engines. Search engines help the audience find content online unless they know the exact address, or webpage. For instance; I am in a state of emergency and want to find a locksmith. I’d open up google and type “locksmith” and a list of different locksmith companies would be on my screen. This is how search engines work. In simple terms, search engines dominate the internet. It helps the audience get what they are looking for. So in order to stand out, or be the top result, SEO services can help you.
Kinds of SEO
With the ever growing competition, standing out can be a tough job. The interest and internet related norms are continuously evolving, search engines are too changing and becoming more user friendly by providing customers what they seek. Making a search engine happy should be the top concern to bring traffic to your web. Search engines evaluate your work by the kind of content you offer. So, in order to be in the top-count of search engines, you need to stay up-to-date and keep upgrading your website or otherwise you will be left behind of your competitors. To understand this better, let’s have a look at some important kinds of SEO services:
ON-PAGE SEO
This kind of SEO services can help you maintain a chronological, well-structured page and content that is easy to understand for the audience. Here’s a little guide over On-page SEO to make your website stand out:
- Have an interesting and eye-catching page title as it is the first thing that will be noticed by search engines.
- Make sure you divide your page in headers(H1, H2, H3,H4,H5,H6) depending on what you are explaining. This helps the content to look more presentable and clean.
- Insert relevant images containing alt text. To make it look even better, add descriptive texts(in case the image does not load, people can read the text and understand). Also make sure your image file size is reasonable and easily optimized for viewing.
- User experience matters the most hence make sure your content is easily understandable and precise. Audience does not like reading long paragraphs.
OFF-PAGE SEO
What’s the use of a webpage without popularity? Well, off-page SEO services helps you gain exposure and popularity. It includes site promotion on online platforms like social media, or linking your web page to other websites. This can really help you take your rankings up.
TECHNICAL SEO
This is a part where you grab a search engine’s attention. You make sure your web page is visible by the search engine. It involves your name, title, and a summary of your content. Here’s a little about technical SEO services:
- Keep the search engines clear. To do so, maintain a robot.txt file so the search engine knows what part of your webpage they have access to.
- Make sure you introduce your website to search engines through SEO website portal. This makes the search engine know that you exist and they can interact with you and provide feedback.
- User interface counts a lot. Hence you need to work in a way that your site is both; user friendly and SEO friendly. To do so, maintain a URL that gives a clear idea of your content.
- People do not like slow working sites, so make sure your web page is easily and fastly accessible. Focus on speed optimization.
Step to our Technical SEO page for more information.
LOCAL SEO
As the name suggests, local SEO improves your profile in your local area rather than a larger population. So if you are looking to serve you locality and nearby areas, you need to focus on Local SEO. Here’s a little about Local SEO services:
- Give clear personal information on every single page of your site that includes business name, location, and contact.
- You want a good profile on trusted websites like Yelp and others to make customers select you and hire you.
- Use Off-site SEO by publicity in your locality.
Step to our Local SEO page for more information.
Content, Mobile, And Ecommerce SEO
These are subsets of the above mentioned SEO types. Let’s have a look at each one of them:
Content SEO:
It is a part of On-Page SEO services. You need this for an interactive, high quality content for your audience related to the topic to keep them interested and wanting to read ahead. Here’s a little about content SEO services:
- Know your relevant keywords according to your content. This is what helps search engines to display your page on the first choice.
- Your content must be detailed with relevant information. If the audience finds your content boring and useless, they will immediately shift to another web page.
- Link up with other websites for more detailed information.
Mobile SEO:
This kind of SEO targets the audience that connects with you through mobiles. Your aim to increase their experience positively. Most people now prefer mobiles to link up to different websites hence working on this SEO can come in handy. Here’s a little about mobile SEO services:
- Make sure you have speed optimization so that your site does not take long to load or hangs in between.
- Your web page is easily accessible and user friendly.
- Has minimum ads and pop-ups as the audience tend to get disturbed and annoyed.
E-commerce SEO
This kind of SEO focuses on e-commerce stores. Let’s read more about it:
- Make sure you have chronologically worked on your page using on-page, technical, local and content SEO wherever needed.
- A proper detailed research on keywords is carried out.
- Visuals are clear and contain text.
- Promote your store/website on social media platforms.
SEO Audit
SEO audit refers to deep researching of a website considering the SEO as a whole make data better and provide ways to improve it. Maintaining a good SEO requires knowing what steps are necessary to make your site stand out. Hence, auditing your site should be a must-to-do task on a regular basis to not lose ranking and stay up to date.
Core Web Vitals
All SEOs meet at Google’s Core Web Vitals. These are benchmarks set out by google to evaluate a website and user experience. These include:
- Interactivity with the First Input Delay metric
- Loading with the Largest Contentful Paint metric
- Visual stability with the Cumulative Layout Shift metric
Head up to Core Web Vituals for a detailed discussion.